projectfoltene - restricted ads - web banner
Restricted ads indeed! Headvertising made a radio campaign that featured metaphors suggestive of sexual acts. A little rough, it's true, but not more vulgar than your every day evening TV show. The regulatory authority decided to ban them, Foltene decided to make them available online. The banners Pukka made were intentionally unprofessional. It was the only way the target would have clicked them. And it did.