projectdaimler-benz - giving a dodge away - website
Daimler-Benz wanted an awareness campaign, a contest: "hide" the car and ask people where it was.
We provided a 24/7 stream of the car and the events around it. We collected participants' data and drew the winner.
The final result: the viral of the year, hundreds of sites linking in, 70,000 visitors in a week, 11,000 participants.