projectdaimler-benz - giving a dodge away - website

  • Project Name

    Giving a Dodge Away - website

  • Made for

    Daimler-Benz

  • Agency

    Headvertising

  • Case Description

    Daimler-Benz wanted an awareness campaign, a contest: "hide" the car and ask people where it was.

    We provided a 24/7 stream of the car and the events around it. We collected participants' data and drew the winner.

    The final result: the viral of the year, hundreds of sites linking in, 70,000 visitors in a week, 11,000 participants.

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WEBSITE
  • Giving a Dodge Away
  • Giving a Dodge Away

THE END.

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