clientdaimler-benz

  • Project Name

    Giving a Dodge Away - website

  • Made for

    Daimler-Benz

  • Agency

    Headvertising

  • Case Description

    Daimler-Benz wanted an awareness campaign, a contest: "hide" the car and ask people where it was.

    We provided a 24/7 stream of the car and the events around it. We collected participants' data and drew the winner.

    The final result: the viral of the year, hundreds of sites linking in, 70,000 visitors in a week, 11,000 participants.

VISIT
WEBSITE
  • Giving a Dodge Away
  • Giving a Dodge Away
  • Project Name

    Giving a Dodge Away - web banners

  • Made for

    Daimler-Benz

  • Agency

    Headvertising

  • Case Description

    The 'We're giving away a Dodge' campaign was also promoted through banners. The banners consisted in a 'fake video' made out of pictures taken at the scene. Local 'stars' like Nikita, DJ Boros, Hoisan Commander and Mihaita, the Midget Stripper made appearances at the car. Marilena Nitu announced the winner.

  • Giving a Dodge Away
  • Project Name

    What Jeep Can Do - website

  • Made for

    Daimler-Benz

  • Agency

    Headvertising

  • Case Description

    A car like this promotes itself, the client said. Hence the idea behind the website. Let's make a site with YouTube movies and let the car present itself. The site consists of a long collection of cheesy movies that were mostly posted by proud American drivers.

VISIT
WEBSITE
  • What Jeep Can Do
  • What Jeep Can Do
  • Project Name

    What Jeep Can Do - web banners

  • Made for

    Daimler-Benz

  • Agency

    Headvertising

  • Case Description

    Only a short movie could have promoted a site with short YouTube movies. At least a part of a short movie. At the time of its making it was some kind of a unique thing on the web and attracted lots of clicks.

  • What Jeep Can Do
  • Project Name

    Who Drives a Nitro - site

  • Made for

    Daimler-Benz

  • Agency

    Headvertising

  • Case Description

    For this campaign Headvertising thought about presenting fake Nitro owners in Romanian tabloids, to increase the target's interest in the car. For the web, Pukka made a site that looked like a magazine, containing the prints that were featured by Click, CanCan and Libertatea.

  • Who Drives a Nitro
  • Who Drives a Nitro
  • Who Drives a Nitro
  • Who Drives a Nitro
  • Who Drives a Nitro
  • Project Name

    Who Drives a Nitro - web banners

  • Made for

    Daimler-Benz

  • Agency

    Headvertising

  • Case Description

    We made a series of banners with out-of-standard dimensions for tabloids such as Click, CanCan or Libertatea. Their design was put in context: kitsch!

  • Who Drives a Nitro
  • Project Name

    Smart Owners Get Free Parking - web banners

  • Made for

    Daimler-Benz

  • Agency

    Headvertising

  • Case Description

    Smart was a sponsor of Bestival, the largest music festival in Romania. That's why they got some parking spots. Which they gave to several Smart owners, together with 2 invitations. And 3 banners made by Pukka.

  • Smart Owners Get Free Parking
  • Project Name

    Ego Implant - web banners

  • Made for

    Daimler-Benz

  • Agency

    Headvertising

  • Case Description

    Ego implant meaning Dodge Nitro. The kind of car you would buy to improve your image. You wouldn't be interested in its motor, mileage or about the car having disk brakes or ESP. IT IS NOT ABOUT THIS. And so was the banner that Pukka made. But, for the best job, we made 5 banners in 1.

  • Ego Implant
  • Project Name

    Mercedes Limited Series - web banners

  • Made for

    Daimler-Benz

  • Agency

    Headvertising

  • Case Description

    3 things you would take with you on a deserted island. The E Class motor types - Style, Business, Dynamic.

  • Mercedes Limited Series
  • Project Name

    Christmas Promo - web banner

  • Made for

    Daimler-Benz

  • Agency

    Headvertising

  • Case Description

    Make a second Christmas tree for the garage. The E Class without taxes, your Christmas gift from Mercedes Benz.

  • Christmas Promo

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