projectdaimler-benz - giving a dodge away - website
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Project Name
Giving a Dodge Away - website
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Client
Daimler-Benz
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Case Description
Daimler-Benz wanted an awareness campaign. The budget was tight, the idea was simple: park the car and ask people on the website to guess where it was. One winner only.
Pukka mounted a web cam that got a non-stop stream of the car and the events around it. We collected information into a database and wrote the code that drew the winner.
The final result: the viral of the year, hundreds of sites linking in, 70,000 visitors in a week, 11,000 participants.
- damundodge.ro
Project link:
THE END.