PUKKA

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We'd like a banner that tears the site. Can you do it?

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ING had to explain how one of their mailed statements worked. We "mapped" the solution.

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To convince parents to buy financial plans for their little children, ING was giving away 3 trips to Disneyland and several Formula 1 car toys. Headvertising was promoting this and asked Pukka to build and maintain a website about it.

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ING thought about offering a trip to Lapland. Pukka thought about promoting it. Check it out.

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Insurance agents are not man's best friends. For the second activation wave for the Romanian mandatory private pensions' fund, Pukka showed that these guys, although not friends, may be kind of buddies.

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In the old times, when multinationals where small and had other names, the 'loan for anything' was being promoted by 3 dwarfs. Each one with his own charm and personality. Pukka put them online. We think that this is the first website Pukka ever did for Headvertising. It was a great start.

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Drawings by Ovidiu Lupsa, animated and published by Pukka.

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Out-of-the-box banners were no strangers to us, but we never did an out-of-the-banner car. When we made it, we got stuck with the publisher's own snugness - it's pretty, but too hard to implement. Yeah, it would be better to make same banners with sound and without a 'close' button.

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Unicredit and Miles&More promoted their partnership with the aid of a little game. Gain miles to win!

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Stella Artois was promoting an event at the Bucharest Atheneum. The unknown concert. You won invitations if and only if you got all the 10 answers to the questions. Bye, bye if you didn't! No Wim Martens concert for you.

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Banners to promote the website. Simple and enigmatic. Just as the concert's guest

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Daimler-Benz wanted an awareness campaign. The budget was tight, the idea was simple: park the car and ask people on the website to guess where it was. One winner only.

Pukka mounted a web cam that got a non-stop stream of the car and the events around it. We collected information into a database and wrote the code that drew the winner.

The final result: the viral of the year, hundreds of sites linking in, 70,000 visitors in a week, 11,000 participants.

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The 'We're giving away a Dodge' campaign was also promoted through banners. The banners consisted in a 'fake video' made out of pictures taken at the scene. Local 'stars' like Nikita, DJ Boros, Hoisan Commander and Mihaita, the Midget Stripper made appearances at the car. Marilena Nitu announced the winner.

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A car like this promotes itself, the client said. Hence the idea behind the website. Let's make a site with YouTube movies and let the car present itself. The site consists of a long collection of cheesy movies that were mostly posted by proud American drivers.

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Only a short movie could have promoted a site with short YouTube movies. At least a part of a short movie. At the time of its making it was some kind of a unique thing on the web and attracted lots of clicks.

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For this campaign Headvertising thought about presenting fake Nitro owners in Romanian tabloids, to increase the target's interest in the car. For the web, Pukka made a site that looked like a magazine, containing the prints that were featured by Click, CanCan and Libertatea.

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We made a series of banners with out-of-standard dimensions for tabloids such as Click, CanCan or Libertatea. Their design was put in context: kitsch!

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Smart was a sponsor of Bestival, the largest music festival in Romania. That's why they got some parking spots. Which they gave to several Smart owners, together with 2 invitations. And 3 banners made by Pukka.

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Ego implant meaning Dodge Nitro. The kind of car you would buy to improve your image. You wouldn't be interested in its motor, mileage or about the car having disk brakes or ESP. IT IS NOT ABOUT THIS. And so was the banner that Pukka made. But, for the best job, we made 5 banners in 1.

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3 things you would take with you on a deserted island. The E Class motor types - Style, Business, Dynamic.

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Make a second Christmas tree for the garage. The E Class without taxes, your Christmas gift from Mercedes Benz.

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Foltene fights hair loss. Pretty efficient drug, specialists say. They also say that sex is the natural remedy against hair loss. Foltene comes in second, and this is what Headvertising communicated. Pukka was called in to put this idea in a web browser.

Foltene is one of the few flash sites Pukka made. Not because we wouldn't know how to make one, God forbid, but because flash is often used for no reason. Nevertheless, in Foltene's case it was a good idea.

Design by Soimuletzu, using illustrations by Livia Coloji, I think.

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The banners were a 'prelude' to the site. The same grill test with unexpected answers. It brought lots of people to the site, proof that sex does sell.

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Restricted ads indeed! Headvertising made a radio campaign that featured metaphors suggestive of sexual acts. A little rough, it's true, but not more vulgar than your every day evening TV show. The regulatory authority decided to ban them, Foltene decided to make them available online. The banners Pukka made were intentionally unprofessional. It was the only way the target would have clicked them. And it did.

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Serban Alexandrescu is the dean of this alternative college. Because the values he is preaching about are close to Pukka's, we helped him with these negativity banners.