PUKKA

Case Description

Foltene fights hair loss. Pretty efficient drug, specialists say. They also say that sex is the natural remedy against hair loss. Foltene comes in second, and this is what Headvertising communicated. Pukka was called in to put this idea in a web browser.

Foltene is one of the few flash sites Pukka made. Not because we wouldn't know how to make one, God forbid, but because flash is often used for no reason. Nevertheless, in Foltene's case it was a good idea.

Design by Soimuletzu, using illustrations by Livia Coloji, I think.

Case Description

The banners were a 'prelude' to the site. The same grill test with unexpected answers. It brought lots of people to the site, proof that sex does sell.

Case Description

Restricted ads indeed! Headvertising made a radio campaign that featured metaphors suggestive of sexual acts. A little rough, it's true, but not more vulgar than your every day evening TV show. The regulatory authority decided to ban them, Foltene decided to make them available online. The banners Pukka made were intentionally unprofessional. It was the only way the target would have clicked them. And it did.