PUKKA

Case Description

Daimler-Benz wanted an awareness campaign. The budget was tight, the idea was simple: park the car and ask people on the website to guess where it was. One winner only.

Pukka mounted a web cam that got a non-stop stream of the car and the events around it. We collected information into a database and wrote the code that drew the winner.

The final result: the viral of the year, hundreds of sites linking in, 70,000 visitors in a week, 11,000 participants.

Case Description

The 'We're giving away a Dodge' campaign was also promoted through banners. The banners consisted in a 'fake video' made out of pictures taken at the scene. Local 'stars' like Nikita, DJ Boros, Hoisan Commander and Mihaita, the Midget Stripper made appearances at the car. Marilena Nitu announced the winner.

Case Description

A car like this promotes itself, the client said. Hence the idea behind the website. Let's make a site with YouTube movies and let the car present itself. The site consists of a long collection of cheesy movies that were mostly posted by proud American drivers.

Case Description

Only a short movie could have promoted a site with short YouTube movies. At least a part of a short movie. At the time of its making it was some kind of a unique thing on the web and attracted lots of clicks.

Case Description

For this campaign Headvertising thought about presenting fake Nitro owners in Romanian tabloids, to increase the target's interest in the car. For the web, Pukka made a site that looked like a magazine, containing the prints that were featured by Click, CanCan and Libertatea.

Case Description

We made a series of banners with out-of-standard dimensions for tabloids such as Click, CanCan or Libertatea. Their design was put in context: kitsch!

Case Description

Smart was a sponsor of Bestival, the largest music festival in Romania. That's why they got some parking spots. Which they gave to several Smart owners, together with 2 invitations. And 3 banners made by Pukka.

Case Description

Ego implant meaning Dodge Nitro. The kind of car you would buy to improve your image. You wouldn't be interested in its motor, mileage or about the car having disk brakes or ESP. IT IS NOT ABOUT THIS. And so was the banner that Pukka made. But, for the best job, we made 5 banners in 1.

Case Description

3 things you would take with you on a deserted island. The E Class motor types - Style, Business, Dynamic.

Case Description

Make a second Christmas tree for the garage. The E Class without taxes, your Christmas gift from Mercedes Benz.