PUKKA

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Lawyers with a soft spot for Russian painters

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To convince parents to buy financial plans for their little children, ING was giving away 3 trips to Disneyland and several Formula 1 car toys. Headvertising was promoting this and asked Pukka to build and maintain a website about it.

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ING thought about offering a trip to Lapland. Pukka thought about promoting it. Check it out.

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CAP, the advertising agency, asked Pukka if it had time to do several web banners. Off course, we said, knowing that CAP's stuff is cool. We were struck by the storyboard. But would we be able to accomplish all these crazy things our mates ask for? Off course we are. Check out the results.

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Insurance agents are not man's best friends. For the second activation wave for the Romanian mandatory private pensions' fund, Pukka showed that these guys, although not friends, may be kind of buddies.

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People from CAP contacted us for a web banner. Could you? Yes, we can. We laughed when opened the PSD. The banner's characters were none others than CAP's own people. You now them.

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In the old times, when multinationals where small and had other names, the 'loan for anything' was being promoted by 3 dwarfs. Each one with his own charm and personality. Pukka put them online. We think that this is the first website Pukka ever did for Headvertising. It was a great start.

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Drawings by Ovidiu Lupsa, animated and published by Pukka.

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Out-of-the-box banners were no strangers to us, but we never did an out-of-the-banner car. When we made it, we got stuck with the publisher's own snugness - it's pretty, but too hard to implement. Yeah, it would be better to make same banners with sound and without a 'close' button.

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Unicredit and Miles&More promoted their partnership with the aid of a little game. Gain miles to win!

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Stella Artois was promoting an event at the Bucharest Atheneum. The unknown concert. You won invitations if and only if you got all the 10 answers to the questions. Bye, bye if you didn't! No Wim Martens concert for you.

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Banners to promote the website. Simple and enigmatic. Just as the concert's guest

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Daimler-Benz wanted an awareness campaign. The budget was tight, the idea was simple: park the car and ask people on the website to guess where it was. One winner only.

Pukka mounted a web cam that got a non-stop stream of the car and the events around it. We collected information into a database and wrote the code that drew the winner.

The final result: the viral of the year, hundreds of sites linking in, 70,000 visitors in a week, 11,000 participants.

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The 'We're giving away a Dodge' campaign was also promoted through banners. The banners consisted in a 'fake video' made out of pictures taken at the scene. Local 'stars' like Nikita, DJ Boros, Hoisan Commander and Mihaita, the Midget Stripper made appearances at the car. Marilena Nitu announced the winner.

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A car like this promotes itself, the client said. Hence the idea behind the website. Let's make a site with YouTube movies and let the car present itself. The site consists of a long collection of cheesy movies that were mostly posted by proud American drivers.

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Only a short movie could have promoted a site with short YouTube movies. At least a part of a short movie. At the time of its making it was some kind of a unique thing on the web and attracted lots of clicks.

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For this campaign Headvertising thought about presenting fake Nitro owners in Romanian tabloids, to increase the target's interest in the car. For the web, Pukka made a site that looked like a magazine, containing the prints that were featured by Click, CanCan and Libertatea.

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We made a series of banners with out-of-standard dimensions for tabloids such as Click, CanCan or Libertatea. Their design was put in context: kitsch!

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Smart was a sponsor of Bestival, the largest music festival in Romania. That's why they got some parking spots. Which they gave to several Smart owners, together with 2 invitations. And 3 banners made by Pukka.

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Ego implant meaning Dodge Nitro. The kind of car you would buy to improve your image. You wouldn't be interested in its motor, mileage or about the car having disk brakes or ESP. IT IS NOT ABOUT THIS. And so was the banner that Pukka made. But, for the best job, we made 5 banners in 1.

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3 things you would take with you on a deserted island. The E Class motor types - Style, Business, Dynamic.

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Make a second Christmas tree for the garage. The E Class without taxes, your Christmas gift from Mercedes Benz.

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Foltene fights hair loss. Pretty efficient drug, specialists say. They also say that sex is the natural remedy against hair loss. Foltene comes in second, and this is what Headvertising communicated. Pukka was called in to put this idea in a web browser.

Foltene is one of the few flash sites Pukka made. Not because we wouldn't know how to make one, God forbid, but because flash is often used for no reason. Nevertheless, in Foltene's case it was a good idea.

Design by Soimuletzu, using illustrations by Livia Coloji, I think.

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The banners were a 'prelude' to the site. The same grill test with unexpected answers. It brought lots of people to the site, proof that sex does sell.

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Restricted ads indeed! Headvertising made a radio campaign that featured metaphors suggestive of sexual acts. A little rough, it's true, but not more vulgar than your every day evening TV show. The regulatory authority decided to ban them, Foltene decided to make them available online. The banners Pukka made were intentionally unprofessional. It was the only way the target would have clicked them. And it did.

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Series of web banners made in record time.

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Murfatlar sells wine for weddings through a special producer website, promising a honeymoon as the monthly prize. They needed a few out-of-the-box online banners to attract people to this new website.

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Simon Kidston, owner of the Swiss based Kidston independent boutique advisory firm, is selling and buying some of the most expensive and magnificent classic cars in the world. Another website we developed (with a considerable dose of pride) together with Sambo and his friends.

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SEO services in London. In other words, the website of the company owned by our buddy Sambo. Like any other SEO guru, Sambo was extremely rigorous when it came to pagination, site map, keywords and so on. Sambo knows so many things that you'd never guess he's an Australian born in Zimbabwe. Swoit.

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One of the first projects we developed together with Sambo and his friends. Who Sambo is? A friend from London. His friends? Web developers that needed Pukka's services.

Graeme Hunt is the site of a company that offers 'sale&brokerage of fine, historic and collectors' cars'. It's a website we made in a frenzy and with envy. The average price of the cars sold by Graeme Hunt revolves around 150,000 pounds.

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A logo design for an urban clothes line. Birmingham, UK.

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Naming, logo and website for a software company. Fresh and clean.

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These are our friends, smart programmers that got the Lisbon 'railway guide' going in no more than 3 days. Together with them we founded and developed gigel.org, a proto-blog, a proto-pitipoanca.org, respectively the site that gave everybody the definition of the urban person, helped popularize the term and gave it a new meaning.

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Mid Consulting is the company Preciss came out of. We made a clean, tidy site for them. But the hardest thing was to write completely different texts for almost the same client.

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The first of three kindred websites that came with a tight deadline from Sambo and his friends. If we remembered it right, it was put together by Daraie in a day.

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The second of three kindred websites that came with a tight deadline from Sambo and his friends. It was put together outside working hours by Calciu.

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The last and final of three kindred websites that came with a tight deadline from Sambo and his friends. Put together by Calciu, while working at Tia Maria.

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Sambo asked us to help him and code for an internal website of the UK based Premier League soccer team Portsmouth Football Club. It was meant for advertisers and contained the corporate identity guidelines of the football club. Nothing too extravagant. Here are some slides with it.

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Making HTML templates wouldn't be Pukka's thing. At least not a thing Pukka would brag around about. So we developed a 'quick outer' brand, respectively Code With Us, to see how that would work. For the moment, this project is on stand by.

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Serban Alexandrescu is the dean of this alternative college. Because the values he is preaching about are close to Pukka's, we helped him with these negativity banners.

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As one of the founders had withdrawn, BSPV subsequently became SPV and Pukka was asked to remake the logo of this law firm. We took the opportunity of completely remaking it in such a way that it didn't resemble the old one.

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SPV wanted a serious website to assort with their serious attitude. We agreed, scheduled a photo session and made this website.

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Hello? Pukka! Hi! Mate, we need a site for an event by Monday. Yes, I know it is Wednesday, but we're desperate. We don't have a brief, actually we have nothing. Should I send the texts now?

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Nicolae Comanescu is a Romanian painter, an artist still living, as we like to say. Pukka tried to make him a site, but only a splashscreen and a blog came out of it. Maybe they were more useful than a site, in his case. That's what we said then and we stand by it.

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Logo and naming for a call center. The name makes sense in almost any language, while also telling the same thing. The logo is suggesting the idea of 'sound', smooth and sharp in the same time.

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Dubiosii used to be a dub band. They held a few concerts and made a mixtape before forever withdrawing to their normal activities. We made them a logo because we liked what they were singing. Or what they would have been supposed to sing.

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Naming and logo for a company supplying GSM architecture and installment. Pukka created a special font for this logo. This insured its uniqueness.